Adnan is a product leader, engineer and a reformed consultant. He is the senior vice-president of analytics at Zafin. Previously, Adnan was at IBM, spearheading the development of AI-based products for the energy and finance sectors. He has been globally itinerant — travelling from Canary Wharf to Bay Street, Fort McMurray to Jubail — to observe business people and their dysfunctions in their natural habitats. Adnan has a master’s degree from Duke University in Durham, N.C., where he was a Fulbright Scholar and is currently a Fellow in Global Journalism at the University of Toronto. He serves on the advisory board of the Rotman School of Management’s master of management analytics program, where he also teaches analytics product management.

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